Current openings at City of Los Angeles Department of Cultural Affairs:
Public Information Director I
The Public Information Director I (PID) for the Department of Cultural Affairs (DCA) will coordinate and address all external and internal communication needs of the Department such as: responding to media inquiries; drafting Department press releases; and coordinating external and internal communications. The PID will interact with DCA’s partners and serve as the Department’s primary liaison with the Mayor and City Council Communications Teams to ensure prompt and appropriate responses to media inquiries and ensure appropriate messaging.
The PID will plan, develop, and administer a comprehensive media relations, communications, and information strategy; assist and serve the community through outreach efforts to disseminate information on DCA services, programming, and events; apply sound supervisory principles and techniques in building and maintaining an effective work force; advise management of the potential public relations effects of proposed actions; and fulfill equal employment opportunity responsibilities.
The PID will work directly with DCA’s General Manager, Assistant General Manager, and Director of Marketing and Development to create strategic communications, advise on policy communications, and establish operations to promote the transparency and accessibility of Department with reports and data provided to the media and the general public.
The PID will provide expertise to staff in external, media, and public relations; guidance in creating collateral materials, and recommendations for intergovernmental relations. The PID will enhance media and public outreach efforts by assisting the Marketing and Development team with producing the Department’s annual report, newsletters, brochures, videos, presentations, web content, and other reports as necessary, assuring that all Department materials are made available to the public. The PID will assist DCA’s digital team with enhancing DCA’s web presence and activating DCA’s social media channels. The PID will handle all public information requests and provide information to elected officials in a timely manner.
The PID will also be responsible for public relations and spokesperson training to Department staff to promote an understanding of DCA’s services and accomplishments by the media through various modes of communication.
- Two years of full-time paid experience with the City of Los Angeles as a Principal Public Relations Representative or in a class at least at that level in the preparation and dissemination of information using mass communications media or experience in crisis management or community relations activities; or
- Graduation from a recognized four-year college or university including 24 semesters or 36 quarter units in public relations, journalism, mass communications, writing, or English and at least five (5) years of full-time paid professional experience responsible for an organization’s public relations or news writing, media relations, community relations, public relations events or general public relations function, which includes one or more of the following: interaction with the communications media and / or general public; experience in analyzing, planning, preparing and disseminating information to publicly promote programs or communicate organizational policies; preparing cost estimates for public relations/outreach programs or projects; and experience interacting with, or advising management and partners regarding public information techniques.
- All candidates requesting to be considered for this Emergency Appointment must file or have filed for the current administration of the Public Information Director (1800-1) Civil Service examination with the City of Los Angeles Personnel Department.
- Media / press, government, corporate, internal, and external relations and communications
- Pre-and post-media crisis planning, management, and response
- Marketing, communications, media, and public relations research and creating and managing a comprehensive communications strategy, policy, and plan development
- Creation and maintenance of media lists of local, national, and international outlets and journalists, especially in the arts field
- Content generation / leveraging of web and social media channels
- Creation, editing, and reviewing of department annual report, budget submissions, newsletters, e-blasts, proclamations, and other reports and documents as required
- Crafting speeches and executive remarks for DCA’s General Manager and Senior Staff
- Scheduling, coordination, production, and management of special events such as media previews, press conferences, and interviews
- Serve as a spokesperson to the media and function as main point of contact for emergency activations
- Produce news releases for all DCA divisions and arts centers
- Respond to inquiries / concerns of public, media, and conduct research as needed
- Keep DCA up-to-date concerning media inquiries as policy requires and track all communications with media outlets and journalists
- Attend Mayor, City Council, and Commission meetings as necessary
- Facilitate media presentations
- Provide public information presentation at meetings, fielding questions and media calls to ensure correct information and messages are delivered
- Retain photographers and videographers, and oversee the documentation of DCA related events, programs, and initiatives
- Archive / track media requests and story placements and analyze and evaluate coverage
- Must be able to meet work schedule and attendance standards
- Perform related duties as required
Knowledge and Experience
- Extensive knowledge of, and experience working with, specific local and national arts journalists and critics and arts media outlets – must have extensive media contacts
- Specific knowledge of communications fundamentals, media principles, and experience working extensively on developing and making pitches to the media
- Knowledge of web design and content management and experience creating engaging content for publishing
- Skilled in working with diverse publics, and with gathering and disseminating information
- Outstanding communication skills, both written and oral, with the ability to express information in a clear, persuasive, and organized manner.
- Excellent research and presentation skills
- Ability to work collaboratively as part of a team in a fast-paced dynamic environment
- Fluency in Microsoft Office suite, Google apps, and Adobe Cloud
- Excellent organizational and time management skills, with attention to detail
- Must know news writing and design standards
- Must know basics of camera operation and photographic techniques
How to Apply
Electronic submittals are required. Interested candidates for this Emergency Appointment should immediately submit:
- A City of Los Angeles Application for Employment Form
- A Cover Letter
- A Professional Resume
- 2 Press Release Samples
- 2 Content Samples
(Note: When e-mailing your application material, the subject line should reflect your name and the job title you are applying for.)
Please submit application materials to Jacyn Clayton.
Deadline The filing period will close on March 10, 2017, at 5 p.m. or until a sufficient number of applications are received.
Examination Weight: 100% Interview
The examination will consist of an evaluation of professional and personal qualifications by interview. In the interview, candidates will be assessed on their knowledge of: the principles, practices, techniques, and methods of gathering, preparing, and disseminating public information in a large organization that serves a diverse community; promotional media and public relations activities; the implications resulting from media and public relations activities on a City department’s effectiveness; and principles and practices of supervision including equal employment opportunities.
In addition, candidates will be assessed on their ability to: translate ideas and suggestions into effective public relations presentations, materials, and campaigns; exercise independent judgment in a variety of routine and crisis situations; effectively advise management in response to public and community concerns; maintain job-related records and prepare job-related written and oral reports; handle administrative details and problems; work and produce media and public relations materials under deadline circumstances; speak effectively to individuals and large groups; interact tactfully and effectively with coworkers, subordinates, management, representatives from inside the City, print, digital, and broadcast media, and the general public on a daily basis; and other necessary knowledge and abilities as required and requested.
Notice Regarding Emergency Appointment
An employee selected by “Emergency Appointment” will not gain Civil Service status rights to the class or position. Emergency Appointments typically end once an appointment can be made from an established Civil Service list. Once the Civil Service announcement is made, all employees, including the individual selected for the emergency appointment, must compete for the position through the civil service process. An Emergency Appointment does not guarantee selection to fill a permanent or regular position.
The annual salary for this position is $82,810.08.