Promise Zone Arts

Hair being done, courtesy of ACTA

The LA Promise Zone is a collective impact project involving leaders from government, local institutions, nonprofit organizations, and community organizations that target resources to create jobs, boost public safety, improve public education, and stimulate better housing opportunities for our residents and neighborhoods. Promise Zone stakeholders are engaged in transparent decision-making processes that identify and implement innovative solutions to problems that affect their neighborhoods. Mayor Eric Garcetti’s LA Promise Zone Office oversees the Promise Zone initiative. Almost 50 local organizations have joined together to work towards these goals, and 40 more have signed on as supporters of the initiative.

Promise Zone Arts (PZA) is a project implemented in conjunction with The Promise Zone, a federal designation which allows the City of Los Angeles to leverage resources and improve educational opportunities, economic development, neighborhood safety, and livability in underserved communities. Our designated Promise Zone includes the Central Los Angeles neighborhoods of East Hollywood, Hollywood, Koreatown, Westlake, and Pico Union.

Promise Zone Arts will bolster economic opportunity for traditional artists, and offer performances that express a shared history using music, dance, and theater. With community support, PZA will use ethnographic surveys and interviews, with both photo and video documentation, to showcase the creative force of these communities.

 

The PZA initiative has three components:

  • A Public Digital Cultural Treasures Directory showcasing under-represented traditional and folk artists to provide exposure and opportunity.
  • Free Community Festivals for the whole family with local visual and performing artists and interactive performances as well as regional foods from vibrant countries of origin represented in the Promise Zone area.
  • An Academic Research Database with statistical information on the diverse artists of our City allowing us to preserve the cultures.

 

PZA partners include Mayor Eric Garcetti’s LA Promise Zone Office, the City of Los Angeles Department of Cultural Affairs, Alliance for California Traditional Arts (ACTA), LA Commons, and the Youth Policy Institute.

Mayor Eric Garcetti’s LA Promise Zone Office helps Promise Zone stakeholders improve the City for residents and visitors through education, the arts, financial literacy, and promoting health and wellness.

The mission of the City of Los Angeles Department of Cultural Affairs is to strengthen the quality of life in Los Angeles by stimulating and supporting arts and cultural activities, ensuring public access to the arts for residents and visitors alike.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists.

LA Commons, a project of Community Partners, works in neighborhoods throughout Los Angeles, facilitating artistic processes, open to all, that result in highly visible public art projects that tell dynamic neighborhood stories.

The Youth Policy Institute, a lead Promise Zone designee, offers afterschool and summer enrichment programs at under-performing schools throughout the Promise Zone, and is the largest high school after-school provider in California.

For questions about Promise Zone Arts, please email Heber Rodriguez, with DCA’s Marketing and Development Division, or call 213.202.5549.

 

Promise Zone Arts is made possible through the generous support of the National Endowment for the Arts Our Town initiative, which encourages collaboration from the public and private sectors to strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities.

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