The Department of Cultural Affairs (DCA) and the Emergency Management Department (EMD) worked together to create the project and promote some of the resulting artwork and messaging with Streets LA and Outfront /JC Decaux Furniture on bus shelter posters. The pilot program focused on reaching Black and Latinx South LA residents using works commissioned by DCA through its nonprofit community partner, LA Commons, and created by local artists.
The initial objective of the project was to stress physical distancing, hand washing, and use of masks. The current objective of the initiative is to increase awareness and importance of COVID-19 testing and vaccination, self-care, and other health and wellness campaigns that reflect the continued movement toward recovery from the current pandemic. The innovative manner in which DCA and EMD are trying to reach people uses the creative work of local artists to gain much-needed attention.
DCA provides administration and oversight of the project, creation of the bus shelter posters, and the dissemination of the images and messaging across social media channels. EMD and the artists commissioned also use their social media platforms to further engage the community and spread the preventative messaging.
The artists whose work was initially highlighted included:
Eric “KING CRE 8” Walker
Lula Washington Dance Theatre
The artwork was disseminated initially across DCA’s social media channels. Artist Statements were included with the images to deepen the meaning of the messaging. Over 40 social media messages have been posted so far, resulting in over 1,500 engagements with the work, seen by over 53,000 people. The project initially focused on artists from the South end of the city as a pilot.
The series continues now with community partners Self-Help Graphics & Art and 11:11 A Creative Collection presenting the following eighteen artists from East LA and the San Fernando Valley:
Self Help Graphics & Art
Trenely “Clover” Garcia
Delmi “De Marte” Martinez
11:11 A Creative Collective