Promise Zone Arts is a two-year, multi-neighborhood cultural asset mapping and activation initiative administered by the City of Los Angeles Department of Cultural Affairs (DCA) that will utilize cultural mapping strategies, ethnographic documentation, community gatherings, and free public events to identify and support the artists, cultural practitioners tradition bearers, and sites that Los Angeles Promise Zone neighborhood residents deem significant. Promise Zone Arts seeks to illuminate the value of neighborhood cultural assets from the perspectives of residents and make the cultural treasures they identify visible and recognized as essential in making our communities more sustainable and livable.
The PZA initiative has four core components:
Participatory Cultural Asset Mapping process facilitating resident engagement in the identification of neighborhood cultural treasures led by partner organizations the Alliance of California Traditional Arts and LA Commons.
Recording and Documentation of Cultural Treasures to archive the stories and traditions discovered through the cultural asset mapping process to be added to a research database.
Public Digital Cultural Treasures Storybank showcasing under-represented cultural assets and traditional and folk artists to provide exposure and opportunity.
Free Cultural Treasures Celebrations for the whole family with local artists and interactive performances as well as traditional foods from the diverse Promise Zone communities.
PZA partners include Mayor Eric Garcetti’s LA Promise Zone Office, the City of Los Angeles Department of Cultural Affairs, Alliance for California Traditional Arts (ACTA), LA Commons, and the Youth Policy Institute.
Mayor Eric Garcetti’s LA Promise Zone Office helps Promise Zone stakeholders improve the City for residents and visitors through education, the arts, financial literacy, and promoting health and wellness.
The mission of the City of Los Angeles Department of Cultural Affairs is to strengthen the quality of life in Los Angeles by stimulating and supporting arts and cultural activities, ensuring public access to the arts for residents and visitors alike.
The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists.
LA Commons, a project of Community Partners, works in neighborhoods throughout Los Angeles, facilitating artistic processes, open to all, that result in highly visible public art projects that tell dynamic neighborhood stories.
The Youth Policy Institute, a lead Promise Zone designee, offers afterschool and summer enrichment programs at under-performing schools throughout the Promise Zone, and is the largest high school after-school provider in California.
For questions about Promise Zone Arts, please email Heber Rodriguez, with DCA’s Marketing and Development Division, or call 213.202.5549.
Promise Zone Arts is made possible through the generous support of the National Endowment for the Arts Our Town initiative, which encourages collaboration from the public and private sectors to strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities.